Utilization of Social Media
It is essential to have a strong social media presence as it can make or break an organization. Social media can do a plethora of things as it ranges from giving information about your business, to dealing with customer questions, comments, concerns, complaints, and problems. During your employment at the Springfield Riverhawks, we may need our employees to be flexible and run our social media accounts. Our social media accounts are Facebook, Twitter, Instagram, and Snapchat. Today, we will be focusing on Twitter as we believe it can rapidly improve and diminish a company. With 95 million public tweets per day, it is essential that we respond appropriately and in a timely manner.
@BrendaThompson22
“Ugh the lines for concessions at the Springfield @Riverhawks game are ridiculous!!! Something needs 2 be done”
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@AlexD990
“@Riverhawks your business sucks! I had a horrific time and I will never attend another game again. Horrible baseball, horrible service. #Riverhawks”
@JakeG10
“The Springfield Riverhawks are really surprising, cheap and affordable family fun. Nothing like a good ball game #Riverhawks”
@Carlos_J
“Hey @Riverhawks I left my wallet at the game last night, how do I go about retrieving it?”
The Riverhawk Response
“In today’s digitally driven world, the public is directly involved through access to social media, intensifying the pace of information generated during a crisis.”
Anderson, B., Swenson, R., & Kinsella, J. (2014). Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom. Communication Teacher, 28(2), 85-95.
“It is a new world - a world where everyone has the ability to influence opinion; a world where everyone has the ability to influence purchase; a world where distances are down to zero; a world where voice has speed greater than light; a world that pushes away any attempt to regulate it, except through mechanisms of self- regulation; the world that is today, is a world shaped by social media”
Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., & ... Lalwani, R. (2012). Social Media and Business. Vikalpa: The Journal For Decision Makers, 37(4), 69-111.
“Hi @BrendaThompson22 thank you for your input! We will do the best we can to limit long lines so you can enjoy the #Riverhawks game!
“@AlexD990 “Oh no. We are incredibly sorry you feel this way. Please send us a direct message so we can work out the problem. #Riverhawks
@JakeG10 “We are beyond thrilled you had such a great time at the #Riverhawks game! We do what we do for spectacular fans like you!
Hello @Carlos_J, Please send us a direct message so we can confirm your identification, and get you your wallet! Hope to see you at another #Riverhawks game soon!