Effective Communication Techniques
Now more than ever it is possible to connect and communicate with people from all over the world. But finding the right techniques and approach is the difference between success and failure.
Generations have similar general tendencies, and this makes being able to communicate effectively very important. Each generation has varying and unique: characteristics, influences, work ethic, core values, respect, and a tolerance for what they will put up with. Effectively delivering the Riverhawks messages and purpose is extremely important and in order to do so effectively we must understand each fan.
Throughout the day our consumers have a messages, ads, pictures, videos crossing face at a rapid and constant rate. So we must approach our communication differently by doing something to stand out and have an impact.
The way to do that is by delivering our materials in straightforward language (easy to understand and presented in an easy-to-read format). This goes for all forms of communication, emails, memos, ads, videos, and most importantly social media.
RiverHawks 5 Rules Before You Hit Send
- Limit how many messages you are sending out daily. Bombardment is just as ineffective as one message. Three is a good number because it lets whomever is at the receiving end know what is going on without annoying them, it serves as a reminder.
- Eliminate unnecessary words, jargon, and technical terms. The goal should not be to make the receiver go on a treasure hunt or get frustrated trying to understand the message. Clear basic messages will be more than suffice because it sets a clear direction of what the messages are about. If technical terms are needed be sure to define each.
- Make your content relevant to readers. No one either in the office or the fans need to know ideas or plans that have not been brought to life in some way. Do not present the idea of a promotion or a Riverhawks onfield event that has not been completely finished and won't be ready to go.
- Tell readers what you want them to do. You cannot expect the readers of the content to know your expectations if there is something you are not clearly stating. So communicate the message and the goal of what information that is coming their way.
- Tell your readers first what they most need to know, get to the point quickly. This combines all that has been said leading up to this point. Know the content you are sending out and present accordingly. Consumers, especially the younger generations will not sit and read forever, so let them know the key points immediately.
Wigington, P. S. (2008). Clear Messages for Effective Communication. Journal Of Environmental Health, 70(10), 71-73.
