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Buyer Personas

1. Single mother with one child (son), bachelor’s degree from Springfield College (Bachelor’s), degree from Northeastern (Master’s), well-read, well-paid, travels a lot, thoughts don’t go far from house, stays at home during free time, buys what son wants, buys what she needs, lived in same town since she was born (Agawam), played softball in high school.

 

2. Father/Grandfather, married, has 4 grandchildren, likes to bring them to any baseball games around, lives in Springfield, bachelor’s degree from Babson College, well-off (rich), retired, has lived in same city for 40 years, still actively plays sports (golf, slow-pitch softball), coaches local Little League teams, takes care of grandchildren when parents aren’t around.

 

3. Father, married, has 3 sons (3,6,10), played baseball his whole life, works 9 to 5 for an insurance company, University of Vermont graduate (Bachelor’s degree), had season tickets to Wooster Bravehearts, money is not there but he wants his kids to be actively involved in baseball, still actively playing softball, loves pro-ball.

 

4. Single father of 2 children (15 and 18), well-educated, Bryant University graduate (Bachelor’s degree), former baseball collegiate baseball graduate at Bryant University, focuses a lot on work, wants to let kids enjoy baseball when he is away at work, doesn’t want season tickets but wants to buy day game tickets for kids, wants them to look at the opportunity that he missed out on.

 

5. Family of 6, husband, wife, 2 girls, 2 boys, struggles to put food on table every night, neither parent has a college degree, all four children are working to provide for the family, parents want to show the kids a day of fun away from work. Children want fan gear but they know the parents can’t provide that for them.

Customer Profiles

Our fan base includes a variety of individuals from many different age groups. We will cater our products and marketing techniques to each type of individual.

 

  • We will have an apparel line for females, men, and children. This includes sweatshirts, t-shirts, sweatpants, hats, number one fingers, mugs, mini bats, and shorts.

  • Products will be reasonably priced because of the surrounding median income for the city of Springfield.

  • Players will participate in community events to get more popularity of our team and help around the community.

  • Players will also help out at youth clinics with kids ranging from 7-15. 

© 2017 RiverHawks Baseball ltd.

OPENING DAY
ADDRESS

263 Alden Street
Springfield, MA, 01109
SpringfieldRiverHawks.com

Tel: 413-575-9871
Fax: 413-575-9872

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June 1, 2017 

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