
Barriers to Effective Communcation
Just as effective communication is key to an organization's success, it is important to address the cause and effect of ineffective communication. It is up to the organization to teach proper methods and procedures to follow and limit the amount of mistakes made.
If each generation is not embraced this will create an unhealthy work environment and ineffective work produced. Acknowledging each and all generations is necessary to any healthy and productive work environment. With ineffective communication, poor training, and non-existent teamwork. (There will be no common understanding)
However, generalizing every employee into "their" specific generation because of their age and not looking at who they are as a human being can create another barrier. The organization will likely struggle and not be successful when trying to complete tasks. (It's all about creating the RiverHawk way) Also, generalizing every employee is a form of stagnation (not moving forward).
Different generations also may communicate information very differently. If not interpreted correctly the messages may come off as disrespectful, inappropriate, or useless to the end receiver (employee or fan). Younger generations also want immediacy, if the information is not up to date than nothing can be done and it was a missed opportunity.
Younger generations will also respond better to images, graphs, and information presented in a short amount of text. The general group will be able to better interpret the information and understand their expectations. However, older generations would rather read or be told through a lecture style because this how they better process the information presented to them. This creates the barrier of having to make at least two systems to reach multiple audiences.
Major Barriers to High Quality Customer Service and Effective Communication
- Inadequate communications between departments or a lack of support.
- Messages that are communicated to fans are unclear and not easy to deceiver.
- Messages, promos, and memos are too long, fans or workers are unlikely to read every word
- Messages are too difficult to understand and/or not relevant to the organization
- Employees not rewarded for quality service or quality effort, lead to lack of motivation and a bad attitude
- Understaffed, leaving customers without the ability to have their issues heard and subsequently solved
- Inadequate computer systems/technology - some generations of workers or fans do not have the same levels skills as others which makes communication between the two separate types of people difficult and ineffective
- Inadequate training in people skills
- Bad organizational policies and procedure
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Robert Accorsi, Customer Hospitality PowerPoint, Wigington, P. S. (2008). Clear Messages for Effective Communication. Journal Of Environmental Health, 70(10), 71-73.

